Functional Coffee Targets Wellness Convenience Vivi Labs has introduced Vivi Longevity Coffee, an instant coffee product formulated with functional wellness ingredients including NAD+ precursors, collagen, and antioxidants. The brand addresses a consumer pain point: the growing complexity of daily wellness routines that often involve multiple supplements, powders, and pills.
Product Details and Pricing The coffee retails for $69.99 per month's supply and comes in two blends.
Classic Black (sugar-free) offers a smooth finish, while Creamy Latte contains 2 grams of sugar and is designed for use with frothed milk. Both use organic, 100% Arabica instant coffee sourced from Mexico and Guatemala. Each batch is manufactured in California and independently tested for over 60 substances at an ISO 17025 certified U.S. laboratory.
Market Traction and Expansion Plans Vivi Labs began as a husband-and-wife operation and has grown to operate in 80 countries with two sellouts in the past year. The product is currently stocked in over 20 independent grocery stores and coffee shops across the U.S. The company plans to expand its product portfolio beyond coffee, aiming to integrate additional wellness routines into everyday habits.
Why It Matters
The functional beverage category continues to absorb consumer spending from traditional supplement aisles.
Products that reduce friction in wellness adoption—by integrating active ingredients into established daily rituals like morning coffee—appeal to operators seeking differentiation in the competitive coffee and wellness markets.
For more insights and trends in the food and beverage sector, check out more articles in The Food & Beverage Magazine family of publications.
Written by FBM Publications Editors
