Functional Foods & Beverages
C4 Energy Launches Beer-Inspired SKU Targeting Sober-Curious Drinkers
Nutrabolt's C4 Energy debuts All Hopped Up, a hop-flavored, alcohol-free energy drink with 200mg caffeine designed for …
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Industry & Business
WIC Online Delivery Pilot Targets Food Access Gaps for 6.8M Participants
Umoja Health and JPMA's WICShopper Online pilot with the Chickasaw Nation lets WIC participants order eligible foods re…
Functional Foods & Beverages
VIT A+ Vitamin A Palmitate Clears Commercial-Scale Validation
Particles for Humanity and Hexagon Nutrition have completed process validation for VIT A+, a heat- and storage-stable v…
Industry & Business
Hi-Tech Precision Protein Adds Dubai Chocolate, Clear WPH Line
Hi-Tech Pharmaceuticals brings a viral flavor trend to its hydrolyzed whey protein lineup while readying a translucent,…
Industry & Business
Little Spoon Launches First Multivitamin for Kids Ages 2+
Little Spoon enters the kids' supplement category with Superstar Multivitamins, star-shaped gummies made from organic, …
Industry & Business
Functional Mushroom Council Members Expand Production and Categories
Four major functional mushroom brands are scaling manufacturing capacity and launching into pet wellness and coffee pro…
Functional Foods & Beverages
Bertolli Launches Canola-Olive Blend to Expand Category Reach
Deoleo's new Healthy Blend targets canola oil users with a familiar flavor profile and better-for-you positioning, hitt…
Functional Foods & Beverages
I Can't Believe It's Not Butter! Reformulates with Vitamins A, D, E, B12
Flora Food Group has reformulated its flagship buttery spread to deliver essential micronutrients and Omega-3 ALA in ev…
Functional Foods & Beverages
Matchi Launches Canned Protein Matcha Latte With 20g Milk Protein
Matchi Global LLC enters the RTD protein beverage segment with a DTC-first launch pairing ceremonial-grade Japanese mat…
Industry & Business
Ripple Foods Pea-Protein Toddler Milk Lands at Walmart
Ripple Foods extends its pea-protein platform down to the 12–36-month segment with a nine-allergen-free, shelf-stable f…
Condition-Specific Health
Life Time Sets 30g/Meal Protein Threshold for Muscle-Building Program
Life Time's 30 Strong Challenge, returning for its third year with 66,000 participants in 2025, structures daily nutrit…
Functional Foods & Beverages
oHy Hydrogen Sparkling Water Enters 800 Target Doors
oHy becomes the first hydrogen beverage brand carried by Target, rolling out its magnesium-based, zero-sugar sparkling …