Functional Foods & Beverages
Everyday Dose Coffee+ Hits 5,000 Retail Doors, Names New CEO
Everyday Dose surpasses 5,000 retail doors less than a year after launch, adding Sam's Club to a roster that includes T…
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Industry & Business
Joyburst Brings Creatine into Mainstream RTD Beverage Category
Joyburst's sparkling creatine soda delivers 2g of the performance nutraceutical per zero-sugar can, expanding creatine …
Industry & Business
Beyond Meat Launches Immerse Functional Beverage at Erewhon
Beyond Meat's plant-based functional beverage line, Beyond Immerse, expands to Erewhon locations across Southern Califo…
Industry & Business
Al Ain Farms launches UAE's first locally made kefir
Al Ain Farms Group introduces kefir fermented with 12+ probiotic strains, targeting rising regional demand for function…
Industry & Business
JiMMYBAR! Creatine Protein Bar Lands in Sam's Club
JiMMYBAR! Functional Protein enters Sam's Club with a 14-count variety pack delivering a full 5-gram creatine monohydra…
Condition-Specific Health
Superbrewed Food Launches Thryvia, a GRAS Postbiotic Ingredient
Superbrewed Food's Thryvia postbiotic carries FDA GRAS Notice GRN 1129 and shelf-stable room-temperature stability, ope…
Functional Foods & Beverages
Peet's Coffee Adds 19g Protein Smoothies and Functional Energy to Fall Menu
Peet's Coffee expands its better-for-you coffeebar offerings with three protein smoothie SKUs and a functionally fortif…
Functional Foods & Beverages
FLRT Adds Botanical Energy SKU With Apple Bottoms Up Launch
FLRT's first limited-edition SKU pairs a seasonal apple flavor with its botanical-forward functional stack, hitting Kro…
Industry & Business
Adaptogenic Mushroom Drink Targets Sustained Energy Without Stimulants
TruBond combines adaptogenic mushrooms, nootropics, and prebiotic fiber in a ready-to-mix functional beverage designed …
Functional Foods & Beverages
De Soi Social Spritz Brings Adaptogen Stack to NA Seltzer
De Soi expands beyond evening-occasion NA cocktails with a caffeine-free, adaptogenic seltzer line targeting daytime en…
Industry & Business
Expert Reveals Ingredient 'Fairy Dusting' Undermining Functional Beverage Efficacy
36-year beverage formulation veteran Tony Vieira exposes minimal dosing tactics masking weak ingredient panels in funct…
Ingredients & Formulation
Puori PW1 Unflavored: Single-Ingredient Whey With Batch Testing
Puori's new PW1 Unflavored positions grass-fed whey protein concentrate against a category where nearly half of tested …