Kreatures of Habit has introduced Blueberry Cream Cruncher, a new flavor in its DAILY BAR protein bar lineup, now available on the brand's website and Amazon. The bar delivers 20g of plant-based protein from brown rice protein isolate, 3g of creatine monohydrate, and less than 3g of added sugar. The formula excludes seed oils, artificial flavors, and artificial sweeteners and is certified gluten-free, vegan, and non-GMO. Like other bars in the DAILY BAR range, Blueberry Cream Cruncher combines brown rice protein with nut and sunflower butters as core ingredients. The brand emphasizes a clean label approach, featuring named ingredients without performance compromises.
Why It Matters
The protein bar category continues to fragment around functional claims and clean-label positioning.
Bars targeting both taste and specific nutrients—like creatine for muscle synthesis—appeal to fitness-conscious consumers seeking alternatives to plain, ingredient-heavy formulations.
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Written by FBM Publications Editors
